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Research papers

Fragrance 2.0

With the advent of the social web (also known as web 2.0) as a new way of communicating ideas, market researchers are faced with a new social space that requires relevant methods to apprehend its segments, analyse opinions and identify trends. As the...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Anthony Hamelle, Lauranie Nonotte, Julien Lévy
Company: Linkfluence
June 26, 2009
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Citation

Hamelle, Nonotte and Lévy (2009a, June 26). Fragrance 2.0. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/fragrance-2-0